Perhaps you have previously used SEO and even Google Adwords to generate revenue for your business. If so that is great, but you may be missing out on the benefits of a paid social media campaign.
It may be that you don’t believe it would be a suitable platform for your industry. But even for businesses such as plumbers, we have seen not only an abundance of enquiries, but a lower cost per acquisition than Google Adwords.
The following are some reasons why you should consider a social media campaign to complement your existing marketing efforts.
Large User Bases
Many of these social media platforms have extremely large user bases, enabling advertisers to reach an enormous amount of potential customers.
In Australia specifically, Facebook has 15 million active monthly users, and instagram has 9 million. This represents an enormous opportunity for any business to market their products to millions of consumers.
Whether you are a small local business looking for clients within 10-15km of your premises, or a large company that operates Australia wide, there is enormous potential to utilise social media to grow your customer base and revenue.
When it comes to Facebook & Instagram, one of the best features available is the level of targeting available to advertisers.
One can zero in on potential customers using parameters such as gender, age, interests, location. This makes it extremely easy to ensure that you are only targeting those who are likely to make a purchase, ensuring your marketing dollars aren’t going to waste.
It can even go further if you have an ecommerce store.
By using the tracking pixel on your ecommerce store, Facebook & Instagram’s systems are able to identify customers that are making purchases and match them to their system.
The algorithm then identifies other similar people who fit the profile of those buying from your store and will serve advertisements to them.
Using this level of targeting should result in an extremely good return on investment, and it certainly doesn’t disappoint.
We commonly run campaigns generating 7-8 times ad spend in revenue for our clients, making this form of advertising extremely profitable indeed.
Increased Brand Awareness
Putting your business in front of a large number of potential customers on social media is extremely cost effective, and will greatly increase a businesses’ visibility.
Any sharing of your content or pages by others results in a pool of their friends seeing your business. Some of these people may never have come across your business had they not encountered it on social media.
By ensuring that your company pages are well presented and enquiries via the platform are answered promptly, you basically have another storefront attracting new business for you.
By investing relatively little time and money, it is possible to enormously increase exposure.
If you would like to find out more about how a well thought out, and of course well executed, social media marketing strategy can grow your businesses’ revenue, head over to our contact page and get in touch!